Howe, IN (February 23, 2022) – While continuing to produce great American trailers, specifically ultra-light weight travel trailers and toy haulers, Cruiser RV recently launched a new consumerfocused website as a continuation of the manufacturer’s rebranding efforts.
“We are excited to launch our new website with a fresh design and content focused on the RV lifestyle,” stated Lesley Melvin, Director of Marketing. “This new site is a rich resource for the entire Cruiser Community — from those who are just now considering the RV lifestyle to new owners to veteran adventurers with thousands of miles behind them and thousands more to come.”
The goal of the new and improved website is to deliver a better customer experience for RVers regardless of where they are in their RVing journey. Website visitors will have access to the latest product information and will be able to easily navigate their way through How-To videos, FAQ section, virtual tours and more to find their perfect RV and have the best RV experience.
Additionally, the Cruiser website has implemented a lead management and customer experience program. Powered by Rollick, and its marketing technology, Aimbase, the solution provides Cruiser with enhanced marketing tools to better serve customers pre- and post-sale, as well as Cruiser dealers. Key components of the program include lead qualification and distribution to local dealers, automated consumer communications, post-sale customer satisfaction surveys, and robust analytics to measure performance across the enterprise. For more information regarding Cruiser’s sale lead management, please contact the marketing department.
ABOUT CRUISER RV
Since 1988, Cruiser RV has built lightweight, high-quality trailers for people who love the great outdoors. Here at Cruiser, we take the time to construct solid travel trailers and toy haulers that last. These are the towables that help you feel safe, comfortable and free to enjoy the great American RV lifestyle. Ultra-lightweight, easy to tow and loaded with the kind of luxury and high-end features our customers expect, Cruiser RVs are easily the best value on the road. No matter what new adventure lies ahead, you’ll find freedom at every turn with a Cruiser RV.
Cruiser RV. Great American trailers.